“The discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favours data visualisation to communicate insight.” This report will highlight the importance that data analytics holds for companies globally to find optimal ground for functioning. The first part of the report will discuss the importance of data analytics in today's competitive marketplace and address some of the added benefits that come attached to it. The latter part of the report will discuss key issues that are integral to the implementation of data analytics in an organisation. We hope this whitepaper helps provide valuable insights on the need for data analytics.

On 5th October 2018, the Indian rupee hit its all-time low, hitting 70.40 against a dollar. The Indian currency has been battling with the increase in crude oil prices, posing a severe threat to the country’s finances. The rupee has fallen more than any other emerging-market currencies this year. A weakened value of the rupee will give some competitiveness to the exporters in India as dollar wise the products will become cheaper for the buyers. Thus, a weak currency can be advantageous to a certain set of players and detrimental to others. A weak rupee symbolises a weaker Indian economy, but the volatility of a currency isn't in anyone's interest. This report will help us to determine the effects of a weaker Indian Rupee.