“The discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favours data visualisation to communicate insight.” This report will highlight the importance that data analytics holds for companies globally to find optimal ground for functioning. The first part of the report will discuss the importance of data analytics in today's competitive marketplace and address some of the added benefits that come attached to it. The latter part of the report will discuss key issues that are integral to the implementation of data analytics in an organisation. We hope this whitepaper helps provide valuable insights on the need for data analytics.
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