“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford But, then again, thrifty entrepreneurs would love the idea to save on their marketing expenses without compromising on the accompanying benefits. To make such a dream possible, entrepreneurs can consider a few cost-effective branding strategies that go a long…
Category: Business loan
5 Products That Will Be In Demand After Pandemic Ends

A topsy-turvy economy, in-tatters stock markets, halted education, overhauled social dynamics – the pandemic has had a leviathan impact on all things life, globally. The Indian economy contracted by 23.9% in Q1 2020 – 21, for the first time in 24 years, when lockdowns nationwide were at their strictest. However, this situation also has its…
SMEs Running On Empty As CBILS Deadline Looms

The Covid-19 pandemic has shaken the world economy to its core, with business sectors of most countries bearing the brunt of this turmoil. It is a known fact that when compared to large companies, SMEs tend to find it more challenging to cope with a financial crisis, arising in the form of capital shortage. To…